Home: add link to App, if web mobile
<a href="market://details?id=xxxx" target="_system">Install from Google Play</a>
<a href="itms-apps://itunes.apple.com/app/my-app/idxxxxxxxx?mt=8" target="_system">Install from App Store</a>
<a href="market://details?id=xxxx" target="_system">Install from Google Play</a>
<a href="itms-apps://itunes.apple.com/app/my-app/idxxxxxxxx?mt=8" target="_system">Install from App Store</a>